At 7f77 we take your privacy seriously. This Privacy Policy explains what personal data we collect from Pakistan players, how we use it, who we share it with, and how you can manage or request deletion of your information.
Core principles that shape how 7f77 handles your personal information
We only collect personal data that is genuinely needed to operate your account, process transactions in PKR, verify your identity and provide customer support. We do not collect data for the sake of it.
Your account details, payment information and identity documents are stored using encryption. Sensitive payment data — including JazzCash and Easypaisa transaction details — is handled through secure, tokenised systems.
Your personal data is never sold or shared with third-party advertisers or marketing companies. We do not run data monetisation programmes. Your contact details are used by 7f77 only for platform-related communications.
Registered players can request access to their stored personal data, ask for corrections to inaccurate records, or request deletion of their account data — subject to any legal retention requirements that apply.
Cookies on 7f77 are used for session management, platform functionality and basic analytics. We do not use third-party tracking cookies for advertising profiling. The cookie section of this policy explains exactly what is set and why.
Promotional emails and messages from 7f77 include an unsubscribe option. You can also manage communication preferences directly from your account settings at any time. Opting out does not affect your ability to use the platform.
This Privacy Policy applies to the 7f77 online entertainment platform, accessible at 7f77.wine, and to the official 7f77 mobile app. It describes how 7f77 ("we", "us", "the Platform") collects, stores, uses and protects personal data belonging to registered players and platform visitors.
We are committed to handling personal data responsibly. The practices described in this policy are designed to be transparent and to give you meaningful control over how your information is used. If anything in this policy is unclear, please contact support before continuing to use the platform.
This Privacy Policy should be read alongside the Terms and Conditions and the Responsible Gaming guidelines. Together, these documents form the full agreement between you and 7f77 regarding your use of the platform.
The personal data we collect falls into the following categories, depending on how you interact with the platform:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC or passport number | During registration and KYC verification |
| Contact Data | Mobile number, email address | During registration |
| Financial Data | JazzCash / Easypaisa account reference, bank account details, transaction history | During deposit and withdrawal requests |
| Technical Data | IP address, device type, browser, operating system | Automatically on platform access |
| Usage Data | Pages visited, games played, betting history, session duration | Automatically during platform use |
| Communications Data | Support chat transcripts, emails sent to or from 7f77 | When you contact support |
| Verification Documents | Scanned CNIC, proof of address, payment method verification | When KYC is requested before withdrawal |
We do not collect sensitive personal data such as biometric data, health information or religious/political affiliations. We do not knowingly collect any data from persons under the age of 18.
Your personal data is used by 7f77 for the following purposes:
7f77 does not sell your personal data to any third party. We share data only where it is necessary to operate the platform and in the following limited circumstances:
All third parties with whom we share personal data are required to maintain appropriate security standards and to use the data only for the specific purpose for which it was shared.
All financial transactions on 7f77 are conducted in PKR. When you make a deposit using JazzCash, Easypaisa, Raast, bank transfer or a debit or credit card, the transaction is routed through the relevant payment provider's secure systems.
7f77 does not store full card numbers or full bank account details on our own servers. Payment method references — such as the last four digits of a card or a mobile wallet account identifier — may be retained to facilitate withdrawals and for anti-fraud verification purposes.
Transaction records, including deposit amounts, withdrawal amounts, dates and payment method types, are retained as part of your account history. This information may be required for identity verification, dispute resolution or legal compliance purposes.
7f77 uses cookies and similar technologies to make the platform work correctly and to understand how it is being used. A cookie is a small text file stored on your device when you visit the platform. Here is a breakdown of the cookies we use:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Keeps you logged in, maintains session state, enables core platform functions | No — required for the platform to work |
| Functional | Remembers language preference, display settings and last-visited game lobby section | Yes — disabling affects personalisation |
| Analytics | Aggregated data on page visits and feature usage to help us improve the platform | Yes — via browser settings |
We do not use advertising or tracking cookies from third-party ad networks. You can manage cookie preferences through your browser settings. Disabling essential cookies will affect your ability to use the platform normally.
We retain personal data only for as long as it is necessary for the purpose for which it was collected, or as required by applicable legal obligations. The general retention periods we apply are as follows:
When data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with you as an individual.
7f77 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, disclosure or destruction. These include:
While we take data security seriously and apply appropriate measures, no online system can guarantee absolute security. In the event of a data breach that is likely to affect your rights or interests, we will notify affected players as promptly as possible.
As a registered player on 7f77, you have the following rights regarding your personal data. To exercise any of these rights, contact the support team with your request:
You can request a copy of the personal data we hold about you. We will provide this within a reasonable timeframe and in a clear, readable format.
If any personal data we hold about you is inaccurate or out of date, you can request that we correct it. Some corrections may require supporting documentation.
You can request deletion of your personal data. This right is subject to legal retention requirements — for example, transaction records required for anti-money laundering compliance cannot be deleted before the retention period expires.
In certain circumstances you can ask us to pause processing of your data — for example, while a dispute about its accuracy is being resolved.
You can request a copy of certain personal data in a structured, machine-readable format so that you can transfer it to another service provider.
Where we process your data on the basis of consent — such as for promotional communications — you can withdraw that consent at any time via account settings or by contacting support. This does not affect processing that occurred before the withdrawal.
7f77 is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has registered an account or provided personal data to 7f77, please contact support immediately. Upon confirmation, we will close the account and delete the associated data as promptly as possible.
During the registration process, players are required to confirm that they are 18 years of age or older. Age verification documentation may be requested before any withdrawal is processed. Where we discover that an account holder is under 18, the account will be closed in accordance with our Terms and Conditions.
7f77 may update this Privacy Policy from time to time to reflect changes in how we operate, changes in legal requirements, or improvements in our data handling practices. When we make material changes, we will notify registered players by email or by a prominent notice within the platform.
The date shown at the top of this page reflects when the policy was last updated. We encourage you to review this page periodically. Continued use of the 7f77 platform after the effective date of any update constitutes your acceptance of the revised Privacy Policy.
If you have any questions about this Privacy Policy, want to exercise a data right, or have a concern about how your personal information has been handled, please get in touch with the 7f77 support team. We are available via live chat within the platform around the clock, and by email for queries that require a more detailed response.
When submitting a data rights request, please include your registered email address or phone number and a brief description of your request. This helps us locate your account and process your request as efficiently as possible.
Your data is protected, your transactions are secure, and your experience is built for Pakistan players. Register now and deposit in PKR via JazzCash, Easypaisa or bank transfer.